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Pinterest is often underestimated by many small businesses and bloggers, who believe it’s just for recipes and home design inspirations. And it is becoming the hub for different topics like Home Décor, fitness, finance, tech, and more. Even brands perceived as “masculine” like Harley-Davidson use Pinterest for marketing. And most of the big blogs gather 30-40% of their traffic from Pinterest.
Here we’ll guide you on devising Pinterest marketing strategies, even if you’re starting almost from scratch. By the end, you’ll be equipped with the know-how to effectively market on Pinterest. It’s high time to tap into the latent promise of this platform and witness tangible outcomes!
Pinterest is a Traffic Magnet
Driving traffic to a blog can be tough, especially without a budget for ads. This piece will delve into why Pinterest is a boon for bloggers and offer seven strategies to boost traffic from Pinterest. It’s not just social media; it’s a search engine. Unlike posts on Facebook or Instagram that vanish quickly, Pinterest content remains discoverable for years.
Ranking on Pinterest is simpler than on Google. Pinterest’s users often have a higher income, with significant percentages earning between $30,000-74,999, and above $75,000 annually. Users are in a buying mindset. Almost half of Pinterest’s users decide to purchase through the platform, a percentage much higher than on Facebook or Instagram.
How to Drive Traffic from Pinterest
Keyword Research on Pinterest comes on top of the list. Just as with Google SEO, finding popular search terms is crucial. Pinterest’s search bar offers keyword suggestions, the Explore page reveals trending content, and the Ads section provides keyword insights. Follow the steps, optimize your account accordingly, and let your Pinterest do the rest.
1. Optimize Pin Titles and Descriptions: Incorporate popular keywords in your Pin titles, descriptions, and even on the images.
2. Optimize Board Titles and Descriptions: Just as with Pins, use relevant keywords in your Board titles and descriptions.
3. Ensure Pin and Blog Post Titles Align: Pinterest checks the relevance between Pins and the linked content.
4. Craft Intriguing Pins: Use titles and images that pique curiosity and encourage clicks.
5. Design Unique Pins: Instead of following the crowd, design Pins that stand out in your niche.
6. Utilize Rich Pins: These Pins pull updated information directly from your website, ensuring content remains current.
Moreover, applying for rich pins requires adding metadata to your site, which can be done manually or using plugins like Open Graph and Twitter Card Tags or Yoast SEO. And keep tracking your Pinterest performance using tools that integrate Pinterest data with platforms like Google Sheets and Excel.
Best Practices and Performance Measurement:
- Pin 5 times daily focusing on quality.
- Avoid pinning identical Pins to the same Board.
- Use scheduling tools for efficiency.
- Prioritize pinning to the most relevant Board.
- Increase your website’s speed for mobile users.
Best Pinterest Marketing Strategies
Considering how to leverage Pinterest for promoting your business, blog, book, or product? Pinterest offers a subtle yet effective visual marketing approach to connect with audiences. Here’s a revamped guide to harnessing Pinterest’s potential.
Keyword-Optimized Boards
Enhance discoverability by incorporating keywords in your board titles. Also, categorize each board for better recommendations and easier searchability.
Descriptive Insights
Use keywords in pin descriptions. Remember, pins can be tweeted, so craft descriptions that are concise, engaging, and tweet-worthy.
Maximize Visual Impact with Vertical Images
Pins that are long and slender stand out more. Analyze popular pins to understand commonalities in image design. Aim for images around 1000 x 1500 pixels for optimal engagement.
Steps to follow for fruitful Pins:
- Incorporate a custom image showcasing your brand and website.
- Describe your pin with up to 500 words, using relevant keywords. Ensure it’s tweet-friendly.
- Link the description to your blog or homepage.
- Edit the source link of the pin.
- Link Back to Your Site:
- Each pin offers two chances to link back to your site: in the description and the source.
Integrate Pins on Your Blog
Embed your pins on your blog to encourage more pins. Pinterest provides an easy embed option.
Cross-Promote Pins
Share your pins on other social platforms like Twitter to amplify their reach.
Business Account for Analytics
Use Pinterest’s Business account to gauge which pins resonate with your audience. Re-share popular pins to other boards or social platforms.
High-quality Pins
These Pins offer more information directly on the pin. There are five types: movie, recipe, article, product, and place. Setting them up might require some technical adjustments to your website.
Ensure Every Post is Pin-able
Incorporate at least one large, vertical image (around 735 x 1102 pixels) in every blog post. Pin this image and then share the associated blog link.
Establish Niche Authority
Regularly update niche-specific boards, such as those related to blogging or social media, to showcase your expertise.
Tip Boards to Engage Interest
For instance, Joan Stewart’s “50 Tips for Free Publicity” board offers valuable insights on publicity. Think of how you can offer industry-specific tips.
Engage with Collaborative Boards
Joining group boards can expand your reach. However, ensure the board’s content aligns with your brand, as all pins will appear on your profile. For instance, the “Pinterest Tips for Success” board is a collaborative space where people share valuable Pinterest strategies.
Over to you
To maximize traffic from Pinterest without splurging on ads, these strategies are invaluable. Diversifying traffic sources is always wise, so don’t rely solely on one platform. But to truly excel, comprehensive Pinterest Marketing strategies are paramount, encompassing thorough research, meticulous planning, and captivating visuals. Its user base has been skyrocketing, adding millions annually. While many view it as just another platform for endless browsing on topics like recipes, home decor, fitness routines, and online shopping tips, astute business professionals see a broader horizon. When they grasp the essence of Pinterest, they realize its potential for monetization. After all, there’s a rationale behind major brands harnessing its power.
