Table of Contents
A quick guide to learning how to sell digital downloads on your website using a sales page
Do you want to sell digital downloads on your website? Are you looking for ways to advertise the digital items that you sell? Today, we are going to demonstrate how you may promote and increase your digital product sales.
If you are planning to sell digital downloads on your website you have to remember that the most effective way is to start writing blog posts. This is most frequently forgotten about.
It is far simpler to develop digital items such as eBooks, printables, and templates than it is to make physical things (there is no manufacturing, inventory, or shipping involved!). This is one of the advantages of generating digital products. A digital product just has to be created once for you to be able to sell it several times after that.
However, selling digital products seems to work a bit differently. The use of blogs comes into play at this point. It is one of the most effective strategies for encouraging search engines to provide traffic to your website. If you produce blog entries on a regular basis, Google will assist you in selling your goods (Bing too!). We will discuss why traffic through blog posts is important for selling digital products. If you are fortunate enough to maintain a blog, you likely already have (or can cultivate) a devoted readership. This group of visitors are eager and prepared to make a purchase from you.
This post will walk you through the steps of how to sell and promote digital items on your website in order to increase sales.
Write Blog Posts about your product
Writing blog entries that discuss your digital items is one of the most straightforward methods for you as a creator in order to sell digital downloads on your website.
As was stated previously, the individuals who frequently read your blog are your most ardent supporters. They are also the ones who are most likely to make a purchase from you. Therefore, what could possibly be a more effective approach to expose them to your digital goods than to advertise them directly inside the material that they enjoy reading?
Keep in mind, however, that the purpose of these pieces should not be to make a sales pitch. Doing so may be extremely off-putting to readers. Blog postings are sales pages.
Instead, the information you produce should serve to educate readers and give them with value. When the viewers of your material (possible customers) see that you can assist them in achieving their objectives, they will want to purchase your product in order to obtain further professional guidance from you.
Consider the following scenario: you are trying to sell an eBook with the subject “29 recipes for homemade cakes”. You may write a post on your blog about a topic that is related to your book. Moreover, include some of the useful advice that you found in it.
You may put a call to action as well as promotion for your eBook at the very end of the post.
Extra Tip: You can utilize this similar content marketing method while guest blogging on other sites. This is a terrific way to reach a bigger audience than you would otherwise be able to.
Build a Landing Page for your product
If you want to sell digital downloads on your website then landing pages are a must. You will need to develop a landing page in order to captivate the interest of your audience. This will direct their attention solely toward the digital product you are selling.
A landing page is an independent web page that is meant to persuade visitors to perform one specific action. In this example would be purchasing your digital goods.
Because there is nothing else on the website to divert consumers’ attention away from the offer, landing pages are extremely effective marketing tools.
It is not like the homepage of your site, where readers may read your most recent posts, travel to your about me page, or click on the buttons for your various social networking platforms. A landing page eliminates all of these potential distractions. It includes only items that are designed to convince visitors to make a purchase, such as:
- A headline that is sure to get people’s attention.
- Write copy that emphasizes the benefits of using your product.
- It would be easier to read if there were subheadings and bulleted lists.
- An image that is sure to grab people’s attention and represent your digital product.
- The use of social proof to demonstrate the popularity of your product.
- A timer that counts down to heighten the sense of urgency.
- Buttons labeled as “Calls to Action” (CTA) to encourage site visitors to make a purchase.
Landing page creator tool – SeedProd
SeedProd is a tool that you may use to build a landing page for your digital product.
SeedProd is the most advanced website builder that is compatible with WordPress. It enables you to quickly and simply build unique layouts, landing pages, and themes for your blog. This can all be done on Seedprod without having to make any changes to the code of your WordPress site,
It comes pre-loaded with over 200 and some professionally created templates, allowing you to get started in no time. The drag-and-drop visual builder makes the process of personalizing the templates quite straightforward.
In addition, SeedProd provides more than 80 pre-made blocks that can be added to a landing page in order to increase conversion rates. Blocks like as movies, countdown clocks, testimonials, image carousels, contact forms, and a great deal more are available for your selection.
capture Abandoning Traffic
Many people who visit your blog for the first time won’t be prepared to make a purchase of your digital goods or services just yet. You have to earn their confidence before you can convince them to make a purchase.
However, what happens if a visitor visits your blog only once and never comes back?
It is quite clear that you are passing up a great number of possibilities to convert those guests into valued clients.
Because of this, snagging the email addresses of your site visitors before they navigate away from your page is of the utmost importance. Through consistent and frequent email marketing connection with them, you may earn their trust, which can eventually lead to sales of your products or services.
Exit-intent popups are the most effective method for gathering the contact information of site users who are about to leave. A user’s mouse behavior may be tracked by an exit-intent popup, which then causes a campaign to be triggered just as the user is ready to depart your site.
Take, for instance, the scenario in which a person is perusing your digital product page when they decide to exit without doing any actions. If this is the case, you may present them with an exit-intent popup.
It’s an effective method for expanding your email list and driving more business your way.
Popup plugin – OptinMonster
Creating exit-intent popups can seem like a difficult task, but with OptinMonster, you’ll have no trouble at all.
OptinMonster is the most effective program for generating leads currently available on the market. It is a tried-and-true method that can assist in the sale of digital items online. It has a drag-and-drop builder so that you can easily design a high-converting exit-intent campaign for your blog, and it also includes a built-in library with more than fifty different themes to choose from.
You will be able to display your offer to the appropriate individuals at the appropriate time by making use of advanced targeting and segmentation options. After then, monitor the outcomes of your campaign using metrics that are simple to grasp.
In addition, OptinMonster is optimized for mobile use and adaptable design, ensuring that your campaigns will look fantastic on any screen.
Aside from exit-intent campaigns, you can also use OptinMonster to:
- Deliver digital products as lead magnets
- Create in-line forms that you can embed in blog posts
- Turn any content into gated content to grow your email list
- Use interactive coupon wheels to increase sales
- Works with any type of product
- And much more
Showcase user-created Content
People want to know whether or not a product will be worth their money before they commit to purchasing it. You may, of course, talk about the benefits that your digital product has to offer and run over all of the wonderful features that it possesses.
However, the most persuasive proof is feedback from actual, satisfied consumers.
This is where material contributed by users comes into play. User-generated content (UGC) refers to any kind of content. This includes photographs, videos, and text, that has been produced by users on social media platforms and other online platforms. Examples of UGC include videos, photos, and posts.
Many businesses acquire user-generated material by incentivising their consumers. This is done by for example posting photographs on Instagram with the use of a branded hashtag and then reposting the images on their own feeds.
You may use this method to market your digital items on your blog by bringing it over from another platform. Visitors to your website who are on the fence about making a purchase can therefore be swayed by actual customers who are making use of your items through the testimonials of those consumers.
Using a plugin like as Smash, you are able to quickly and simply add an Instagram feed such as this to your site.
Create fun Giveaway events
Holding a contest or giveaway is one of the most effective methods to generate interest in your digital products. If you sell digital downloads on your website a giveaway campaign is guaranteed to attract interaction from your blog readers since they will enjoy the opportunity to potentially win a reward.
In addition, contests and giveaways are extremely well received on social networking sites such as Facebook, Twitter, and Instagram. Your giveaway has the potential to become viral, which would bring a large number of prospective new clients to your internet business.
It’s not hard to plan and execute a good giveaway, either. You already have an amazing gift to give away, which is one of your digital items, so that’s a great place to start.
In addition, you may delegate the management of the remaining aspects to a plugin such as RafflePress.
The most effective giveaway plugin for WordPress is called RafflePress. It has a drag-and-drop builder and pre-built giveaway templates, which makes it simple to construct a stunning online competition.
In addition, you may accomplish your objectives of becoming viral with the help of RafflePress’ over 20 different entry actions. These entry activities provide participants with more giveaway entries in exchange for undertaking certain acts such as the following:
- Referring a friend
- Following you on social media
- Subscribing to your email newsletter
- Watching a video
- Leaving a comment
- Visiting a page on your site
- And much more
You have the potential to greatly raise the number of digital product sales you make by dramatically increasing the amount of additional traffic you are able to attract to your website and the number of new followers you obtain on social media.
Display Real-Time messages
Real-time alerts are another another method that may be utilized if you want to sell digital downloads on your website. The operation is as follows…
Users have the impression that they are the only one on a website when they are actually only one of many. They have no means of knowing whether or not other individuals who are using the site are purchasing your digital artwork, music, Canva templates, or any other kind of digital goods you may be selling there.
However, if you utilize real-time alerts, you are able to display site visitors any and all action that is taking place on your website. This includes revealing which customers are purchasing your digital items.
This is an example of social proof, which is an effective marketing tactic. It is based on the psychological phenomena of individuals modeling their behaviours after those of other people.
Users of your website who come across a notification similar to the one that follows are encouraged to make a purchase of the product:
TrustPulse is the most advanced social proof notification software for marketers, and it enables you to include notifications such as these into your blog.
It’s simple to get TrustPulse up and running. It will simply take a few minutes of your time and will not require any code on your part. This means that you will be able to instantly begin showing buy alerts, action messages, popular visitor activities, and more.
In addition to that, it comes bundled with adaptable design choices, intelligent targeting rules, timing controls, actionable analytics, and it is compatible with every major website platform.
Run an Affiliate Program
Do you want the assistance of your devoted readers in promoting your digital products? After that, you should think about establishing an affiliate program.
You are able to thank those who suggest your digital product or service. This can be done using a scheme known as affiliate marketing. When someone signs up to become an affiliate for your company, they will be given a link. This link can be tracked and they may use it to advertise your items. After that, the affiliate will be entitled to a commission payment each time one of your products is purchased by using that link. You will be able to greatly improve the visibility of your online business. Your devoted customers can promote your wares on their own websites and blogs, as well as on social media and while talking to their families and friends. People will become consumers as a result of discovering your website, looking at your digital items, and purchasing them.
Affiliate Program plugin -AffiliateWP
So, how exactly does one go about establishing an affiliate program?
If you want to sell digital downloads on your website, we strongly suggest going with AffiliateWP. It is the greatest plugin for launching a full affiliate program directly from your WordPress site and it is available for free.
Installing and activating the AffiliateWP plugin is all that’s required to get started with the program; all you need to do is install it.
Affiliates may build their own referral links and access creatives using the built-in affiliate section that comes included with this product. In addition, you are able to easily monitor your program and view a list of your top earning affiliates, track visits that were referred by affiliates, moderate registrations for affiliates, and do much more.
Additional strong features include the following:
- Integrated payouts service, there’s no easier way to pay referral commissions
- Affiliate coupon tracking
- Multiple referral rate types
- Real-time reporting
- Seamless integrations with Easy Digital Downloads and WooCommerce
The best part is that you may work with an endless number of affiliates who are marketing your digital items. Therefore, you have the ability to expand your company at any pace you choose appropriate.
Highly rated books about digital products
The following books are best seller books on Amazon regarding selling digital goods. They will give you a complete view of what digital products are and how you can sell them.