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Free website traffic is a valuable asset that contributes to increased visibility and engagement yet keeping costs low. Increasing website traffic is a paramount goal for online businesses and content creators alike. Employing a multi aspect approach and optimizing your website structure and metadata will help you achieve sustainable growth in website traffic. If you ask any marketer or business owner about their main priority, the answer will likely be “more customers.” And what comes after that? they want more traffic to their website. In fact, a significant 61% of marketers consider generating traffic and leads as their most significant challenge.
The good news is there are numerous ways to get free website traffic and in this post, we will share them with you. By following these strategies, you’ll set the foundation for successful traffic acquirement.
Driving Traffic through Compelling Content
Quality content is one of the main methods for attaining free website traffic. So if you’re tempted to skip this section, think again! Good content is the backbone of your online presence and without it, the other strategies won’t yield the desired results.
The first crucial step is to have a business blog. This is a must-have for any successful online venture. A blog allows you to regularly publish valuable, long-form content that resonates with your audience and keeps them coming back for more.
In fact, statistics show that companies with blogs receive 97% more links to their websites and 55% more website visitors compared to businesses without blogs. Additionally, marketers with blogs are 13 times more likely to generate positive ROI.
The value you provide on your site is vital to attracting and retaining visitors. Without a content strategy, it becomes challenging to execute most of the other traffic-increasing methods. So, don’t underestimate the power of quality content on your website. It’s the key to unlocking a steady stream of visitors and potential customers.
Writing content is valuable but it won’t drive traffic to your site if they remain hidden from your target audience. To gain visibility and increase your chances of attracting organic traffic, you need a solid SEO (Search Engine Optimization) strategy.
SEO involves optimizing your website to make it more visible in search results for relevant queries. To get started with the SEO basics, focus on the following:
Target Keywords: Identify the keywords and phrases people use while searching on search engines. Conduct keyword research to determine which terms have higher search volumes. Choosing the right keywords is crucial for generating traffic; for example, the keyword “how to increase website engagement” may only receive around 10 searches per month while “how to increase website traffic” receives 300 searches. There are various keyword research tools like Google keyword planner located inside Google Ads and ahrefs free SEO tool.
Use Long-Tail Keywords: While high-volume keywords might seem enticing, they are often challenging to rank for due to their broad nature. Instead, focus on long-tail keywords that are more specific and less competitive. These keywords are easier to rank for and attract more relevant traffic to your site.
Place keywords appropriately: Optimize your content for on-page SEO by placing your target keywords strategically. Ensure that your keywords appear in the following locations:
- Title tag (meta title)
- H1 heading
- At least two H2 headings
- Naturally within the body of the content
- Within the first 100 words
- Image file names and alt text
- Meta description
Meta Description: Keep it concise, between 155-165 characters and highlight the value readers will gain from the post. Make it actionable to encourage engagement.
Meta Title: Limit it to 60 characters or less, place the keyword near the beginning and showcase the value or benefit of the content.
By implementing these SEO fundamentals, you can improve your website’s visibility and gain more free website traffic, hence reaching a broader audience effectively.
use Captivating Headlines
The importance of headlines cannot be overstated when it comes to your content. Studies have revealed that effective blog headlines can boost traffic by a staggering 500%. Without a compelling headline, even the most well-written blog post may go unread. So, it’s crucial to master the art of headline writing to entice readers to choose your post on the search engine results page (SERP).
Focus on Topics that are always relevant
While trendy news and viral topics can provide a short-term boost in traffic, they are not worth the sustained effort. Instead, focus on creating content around evergreen topics that will always be relevant to your audience. These evergreen posts accumulate traffic and links over time, especially if you refresh them regularly. This approach ensures that your website remains a valuable resource for your audience in the long run.
Harness the Power of Visuals
Visuals like images and videos play a crucial role in captivating your audience. Utilize design tools like Canva to create appealing visuals that illustrate concepts, visualize data and present charts in your branding style. When other websites use your images, they’ll naturally link back to your site, driving more free website traffic your way. Moreover, Google now displays more images in regular search results providing additional opportunities for your content to rank and increase its overall appeal and click-through rate.
Incorporating video into your strategy can attract more visitors and keep them engaged. To boost website traffic through video content, consider these approaches:
- Embed videos within your blog posts to ensure they appear in video search results.
- Optimize your YouTube videos for better rankings and include links to your website in the video description.
- Add call-to-action buttons directly in your videos, encouraging viewers to visit your site for more information or engagement.
By integrating these strategies into your content approach you’ll get more website traffic and create a more dynamic and engaging online presence.
Place internal links in your content
When creating and publishing content, remember to include 1-3 links to other relevant pages on your website. This practice not only drives free website traffic to those pages but also keeps visitors on your site longer, encourages them to explore more pages and increases the overall value they receive from your site. These factors collectively contribute to improved ranking and increased website traffic.
Keep Your Content Fresh
Even the most timeless content can lose its appeal over time and search engines consider content freshness as a ranking factor. Even if your post still ranks well on Google’s first page, refreshing the content can yield surprising results. By updating the publish date on the SERP, you can significantly increase click-through rate (CTR) and potentially climb a few positions, resulting in a surge of traffic.
However, a simple tweak of a few words and the publish date won’t fool Google. To effectively refresh your content, consider the following strategies from my post on how to boost traffic from evergreen content:
- Update or add new information and statistics.
- Replace outdated visuals with new ones to illustrate concepts effectively.
- Add new links to more recent resources.
- Fix broken links and images.
- Incorporate new keywords from the query report in Search Console.
Take advantage of Guest Blogging
Inviting guest authors to contribute to your site can bring a refreshing perspective to your topics. Not only that, but they will also be eager to share the article with their network and link to it on their own site, potentially bringing new readers to your website. However, it’s essential to post only high-quality original content without any spammy links to avoid potential Google penalties that could lead to a loss of traffic. Consider establishing standard guest posting guidelines to maintain consistency and align with your brand.
Give away free resources & digital products
When it comes to educating your audience and establishing trust, don’t limit yourself to just videos and blog posts. Consider incorporating other valuable content types such as infographics, downloadable guides, templates, webinars and more. Use these free digital products as lead magnets and utilizing them across various platforms. You can also gather and showcase them on a dedicated resources page. This compilation of multimedia content will undoubtedly attract visitors who will keep coming back to your site for more.
Improve Page Speed
Optimize your website’s loading speed to avoid high bounce rates. Page speed has always been a ranking factor and it’s even more critical with the page experience update. Technical optimization, including image file sizes, page structure and functionality of third-party plugins, can significantly impact loading times. Utilize Google’s PageSpeed Insights tool to assess your site’s performance and receive suggestions for improving Core Web Vitals and more.
Ensure Mobile Responsiveness
Given that more traffic now comes from mobile devices, it’s crucial to make your website fully responsive. Avoid making visitors pinch and scroll to navigate your site. Regardless of your website’s complexity, ensure accessibility and comfortable viewing across various devices, including smaller smartphones.
Make use of Schema Markup
While implementing Schema markup or another microdata format may not directly get you free website traffic, it aids search engine bots in finding and indexing your pages efficiently. Additionally, Schema can lead to better rich site snippets which in turn inrease click-through rates.
Acquiring backlinks from credible websites with high Domain Authority significantly influences your Google ranking. The more backlinks you have, the higher your own Domain Authority, which, in turn, boosts your ranking and traffic. Although. many people pay for backlinks you can also get backlinks for free. Here are a few effective link-building strategies:
- Reach out to reputable sites and offer to write a guest post with a link back to your site in the body or author bio.
- Use an SEO tool to find broken links on other websites and suggest your content as a replacement.
- Create original, high-quality content that naturally attracts links.
Harness the Power of Social Media
Leverage social media marketing to drive referral traffic to your website. Utilize the following methods to turn these platforms into traffic generators for your site:
- Promote your content on popular social media channels best suited for your audience, such as Twitter for short and enticing links or Google Business posts for local search results.
- Utilize relevant hashtags when sharing content on LinkedIn, Twitter, Instagram and other hashtag-friendly sites to increase post reach.
- Target amplifiers including industry publications, external sources of influence, customer evangelists and potential evangelists who can amplify your content to a broader audience.
By keeping your content fresh, acquiring valuable backlinks and maximizing the potential of social media, you can effectively increase traffic to your website.
Utilize Native LinkedIn Articles
The largest professional social network, LinkedIn, is an excellent platform for publishing valuable content regularly. Posting content on LinkedIn can increase traffic to your website, drive more visitors to your LinkedIn Company Page and build a reputation for you within your industry. You don’t need to create entirely new content; instead, consider writing reflection pieces on recent topics or repurposing existing content.
Conduct Interviews with Industry
Don’t assume that interviews are only for well-known figures. Many people will be willing to participate if you simply ask. Reach out to various experts in your industry via email and publish the interviews on your blog. Not only will their name recognition boost your credibility and attract more traffic to your website, but the interviewees will likely share the content as well, expanding its reach. Consider using the click-to-Tweet feature or similar plugins to facilitate easy content sharing.
Time Your Posts Strategically
Take advantage of social media analytics to determine the optimal times to share your blog post links. Identify the times and days that generate the most engagement from your audience and schedule your content accordingly.
Maximize Business Listings for Traffic
Business directories can be a valuable source of free website traffic, but simply adding your website to the listings won’t suffice. Optimize your listings to improve their visibility on respective platforms and attract local searchers. Ensure you fill out every section, include your business category, maintain consistency across listings, encourage reviews and update your information regularly. A well-optimized Google Business Profile can significantly help your search result rankings.
Send out Newsletters
Newsletters delivered through email provide a concise and engaging way to share valuable content, updates and insights with subscribers. Creating a newsletter doesn’t need to be complex. A weekly newsletter featuring a blog post update can be a good start. However, it’s important to maintain a balance and avoid overwhelming your readers with excessive emails or too many links within a single email. Adhering to these email marketing guidelines and conducting tests will help identify the optimal content and frequency.
Webinars are interactive and facilitate real-time engagement and learning on various subjects. Individuals have a strong inclination towards acquiring knowledge, and webinars serve as a superb method to share your expertise with an enthusiastic and attentive audience. When paired with a well executed social promotional strategy, webinars prove to be an effective avenue for enhancing the flow of visitors to your website. Dispatch an email approximately a week prior to the event along with a final reminder urging registration on the eve of the webinar. It’s essential to ensure the preservation of the presentation for future viewing and to extensively publicize your webinars across various social media platforms. For those seeking guidance on conducting webinars, you can access valuable tips by clicking on the provided link.
Take part in Forums
Become a member of forums and social media communities on platforms like LinkedIn, Facebook, and Reddit, offering your expertise thoughtfully. Actively engage in discussions and share valuable insights that resonate with the community. If linking is acceptable and contextually suitable, ensure not to overdo it by solely sharing links or including them excessively. Ensure that any links you share lead to specific, relevant blog posts. The central objective is not solely to direct traffic to your website but to provide value and establish brand recognition. Those interested will naturally search for your site or visit your profile for more information.