Web Analytics 2.0

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Web Analytics 2.0

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Description

Introduction to “Web Analytics 2.0”

Avinash Kaushik’s “Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity” is a comprehensive guide that redefines the way businesses approach web analytics. In this section, we’ll delve into the background of the author, the evolving landscape of web analytics, and the overarching philosophy of the book.

Evolution of Web Analytics

Kaushik begins by tracing the evolution of web analytics, from its infancy to the more sophisticated and user-centric practices of Web Analytics 2.0. He highlights the limitations of traditional analytics approaches and sets the stage for a paradigm shift toward a more customer-centric and accountable model.

Core Concepts of Web Analytics 2.0

This section explores the fundamental concepts that form the backbone of Web Analytics 2.0, including the shift from data-centric to customer-centric analytics.

Customer-Centric Analytics

Kaushik emphasizes the importance of focusing on the customer journey and user experience rather than fixating solely on data metrics. He introduces the concept of “Digital Intelligence,” encouraging businesses to move beyond traditional key performance indicators (KPIs) and adopt a more holistic approach to understanding user behavior and preferences.

Four Pillars of Online Analytics

The book introduces the four essential pillars of online analytics: the what, how, why, and who. Kaushik guides readers through understanding what is happening on their websites, how users are interacting, why certain outcomes occur, and who the users are. This comprehensive approach ensures a more nuanced and actionable understanding of online performance.

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