Hooked – How to Build Habit-Forming Products

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Hooked – How to Build Habit-Forming Products

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Hooked - How to Build Habit-Forming Products
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Introduction to “Hooked: How to Build Habit-Forming Products”

Feeling like you just can’t put down your phone? There’s a reason for that. In his groundbreaking book, Hooked: How to Build Habit-Forming Products, Nir Eyal, a veteran product designer and behavioral scientist, pulls back the curtain on the psychology behind habit-forming technology. Eyal leverages his deep understanding of consumer psychology, behavioral economics, and neuroscience to create a powerful framework – the Hook Model. This model identifies the four essential phases that technology companies use to hook users: the Trigger, the Action, the Reward, and the Investment. By understanding these phases and the psychological principles behind them, Eyal equips readers with actionable techniques for designing products that not only captivate users initially, but also keep them coming back for more, building sustainable user habits.

Understanding the Hook Model

Nir Eyal introduces readers to the foundational framework that underpins the creation of habit-forming products. At the core of this framework lies the Hook Model, a four-step process designed to drive user engagement and foster habitual behavior. Eyal meticulously breaks down each stage of the Hook Model, beginning with the Trigger phase, where external and internal cues prompt users to take action. He emphasizes the importance of identifying triggers that resonate with users’ motivations and desires, setting the stage for subsequent engagement.

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