Nir Eyal is an internationally recognized author, educator, and expert in behavioral design and habit formation. His groundbreaking books dive deep into the realm of human behavior, providing a comprehensive understanding of what drives user engagement and habitual product use. Eyal’s extensive research, backed by psychological insights, neuroscience, and practical experiments, offers readers a unique perspective on building habit-forming products and experiences. His writings present actionable strategies and design principles that help businesses create products that users can’t put down. Eyal’s work also explores the ethical dimensions of technology, encouraging readers to build products that align with users’ well-being and values. By combining psychological theories with real-world examples and practical advice, Eyal empowers individuals and businesses to create products that positively impact users’ lives while driving sustainable business growth.