Avinash Kaushik is a prominent digital marketing evangelist, author, and analytics expert known for his profound contributions to the field. With a background in engineering and an MBA from the University of Ottawa, Kaushik has become a leading authority on web analytics and online marketing. Renowned for his pragmatic approach, he emphasizes the importance of actionable insights over raw data, making complex analytics accessible to a broader audience. Kaushik is the author of best-selling books like “Web Analytics 2.0” and “Web Analytics: An Hour a Day,” where he distills his expertise into practical guidance. As the Digital Marketing Evangelist for Google, he continues to influence the industry, empowering businesses to leverage data effectively for strategic decision-making in the ever-evolving digital landscape.