Renée Mauborgne

Renée Mauborgne is a distinguished author, esteemed academic, and co-author of the influential book “Blue Ocean Strategy.” Her groundbreaking work has revolutionized the way businesses approach strategy and innovation. Mauborgne’s books present a fresh perspective on value creation and market competition, emphasizing the importance of creating uncontested market spaces, known as “blue oceans.” Through detailed frameworks, practical tools, and compelling case studies, she guides readers on a transformative journey of strategic thinking and value innovation. Mauborgne’s writings inspire businesses to break free from cutthroat competition and instead focus on creating new demand, opening up new market opportunities, and achieving long-term success. Her insights have reshaped the way organizations approach strategy, positioning them for sustainable growth and profitability.