Business Adventures
Description
Table of Contents
Introduction and Overview
Business Adventures, a 1969 collection by John Brooks, compiles twelve captivating articles originally published in The New Yorker during the dynamic 1960s. Brooks, a master storyteller with a keen eye for detail, takes readers on a journey through pivotal moments in American business and finance. Each essay dissects a specific event, illuminating the choices, triumphs, and occasional downfalls of the key players involved. From boardroom battles to market manipulations, Brooks paints a vivid picture of the era’s business landscape, capturing the zeitgeist of a time of innovation, risk-taking, and occasional scandal.
The book’s enduring popularity is a testament to Brooks’s engaging prose and insightful analysis. Business Adventures has transcended its time to become a recognized classic in business literature, earning praise and recommendations from influential figures like Bill Gates and Warren Buffett. It offers a timeless exploration of human behavior, decision-making, and the forces that shape corporate success and failure.
The Fluctuation: The Little Crash in ’62
This chapter dives into the fascinating but unsettling phenomenon of the 1962 flash crash. This chapter serves as a prime example of how investor psychology can dramatically influence the stock market, often in illogical ways. Brooks delves into the events that led to this brief but intense period of panic selling.
