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You might have heard about the UX design revolution. It has started for quite some time. User experience design is the central element in the e-commerce world. Like the steel rods reinforce a wall, a good UX design reinforces the credibility of a website. Most of the website owners are now paying all their attention to how their business front would look.
There are indeed approximately two billion websites on the internet. But did you know that out of this, less than a couple of hundred million are active? And of the reasons for that is creating a website is relatively easy, but maintaining a great one can be dismaying. This is where the UX design comes in to help you maintain and sustain your website. If you improve UX design more visitors will have a great time on your website which ultimately leads to more sales.
And today, we’re going to discuss how you can streamline your user experience (UX) design.
What is UX Designing and why it is So Significant?
The process of designing website products and layouts that are useful and valuable to use is called UX designing. This includes everything from the homepage layout to the last page of products or services.
Improving UX design is all about leaving an impression of on the minds of the visitors. Making a website design so easy to use that once a visitor becomes an always visitor. However, to make a good UX design, you need to have a very good knowledge of human psychology and design principles.
By studying the behavior of your audience and using persuasive design techniques you can create a website design that matches your users’ needs exactly.
How a UX Design should be planned?
Creating a great user experience involves careful planning and attention to detail. To improve UX design there are four key elements to consider: scope, structure, skeleton, and surface.
• Scope of design: what’s included and what’s not
• Structure of the design: how the information will be offered.
• Skeleton of the design: visual elements will be used to make the design.
• Surface of the design: the final appearance including everything.
Here we have some of the very finest tips for the improvement of User Experience and more conversions. Read them carefully and apply them on your website to stand out.
Make an appealing homepage
First, design a homepage that gives an appealing and engaging impression. New users stay on your site when you have an engaging homepage design.
Keep your homepage simple and clutter-free. Because simplicity enhances usability. You can make your homepage engaging by using aesthetic visuals and soft-tone color schemes. Moreover, a well-organized menu and categorized sections are also helpful in maximizing the UX performance.
The more ease you create for the customers the more conversion you will get.
Maximize the loading speed
Your website UX defines the level of your services. That is why you need to work on every single thing when finalizing the UX design. Loading speed of pages and UX products is one of the very important aspects.
Make sure that you have a high-quality and quickly loading UX design. Because the attention span of online buyers is decreasing. And you will start losing your potential customers if your website is loading slowly. Be specific when selecting UX products to put on your website. Do not overload your UX design with unwanted features because it will make the website slow.
Improve UX Design = Improve the website responsiveness on smartphones
To your surprise, more than 80% of website traffic comes from smartphone devices. And if your website is not optimized for a mobile phone you will start losing the audience. Visitors to your website from smartphones are more likely to abandon the website if the field difficulty in using it.
Moreover, search Indians like Google analyze both desktop and mobile versions of your website when indexing it. That means mobile mobile-friendly website is also important in terms of search engine optimization.
Provide valuable content
A UX designer’s job does not end with a well-balanced layout. Do not forget about the content that you are placing on your website. Well-structured UX design fails if you are not offering valuable content to the audience. You have to be user-oriented and provide them value through your content.
The experience and perceptions of the audience are highly influenced by well-written articles and effective visuals on your website. Instead of blindly following the existing trends it is better to do your own research. Study your audience by looking at the feedback and exploring their interest.
How to enhance the conversations on the website?
Smooth flow
Here is a map of a buyer’s journey. They entered your website on the homepage or blog. Then they reach the service or product page. And then checkout. It has to be user friendly design. A good UX designer focuses on keeping this flow smooth and narrow. Fewer distractions and diversions during this flow help to increase conversions.
Orderly arrangements
You will never be able to rank against your competitors or grow exponentially if your website is a mess. Think of a real-life example. Would you like to buy from a grocery store where things are not arranged properly and racks have no markings? Certainly, your answer is No. The same goes for a website. Arrange things a good order.
Final verdict
Always remember that the key to good UX design is making it feasible both for the platform and the user. Improve UX design to quickly lead the user to the data resources they need. Fewer distractions are equal to more engagement. Because when I user cannot find something they are searching for they consider it doesn’t exist on your website. We have mapped every important aspect and everything is clear now.
As mentioned earlier, major areas of work include product/service discoverability, content quality, homepage and product page interfaces, loading speed, order and classification, and improved smartphone interface. By working on these aspects you will surely improve the user experience and conversion rate on your website.
