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Selling digital products may seem daunting if you don’t know why your products aren’t selling. You’ve developed a digital product, published it on your website, and told your audience about it. However, it needs to make more money despite your effort in creating your online course, ebook, or other digital product.
The temptation to give up is strong when you’re in this circumstance. to exclaim, “Nobody wants my goods; it was all a waste of time,” while raising your arms in the air. The simpler choice is that.
But you had a purpose when you made your digital product. You may have wanted to introduce a new source of revenue to your company so you wouldn’t have to exchange time for money anymore. Or you may want to develop a brand-new method of working with clients that is more cost-effective than your services.
Many factors may affect the process when selling digital products. The most frequent causes of digital products not selling, regardless of how expensive they are, are listed below, along with solutions.
5 Factors why Your are not getting sales
Your product’s value needs to be apparent to your audience
If you keep hearing people say, “I can’t afford it” or “I don’t need it,” even if you know your product is exploding with value, likely, your audience doesn’t share your perspective. Because there is already so much free material available online, your audience usually wants to learn less. They want to save time by reading more stuff. Instead, the value to your consumers is in how fast you can assist them in making a change.
How to fix it:
- Decide what your digital product will do and what issue or transformation your consumers will address.
- Adjust your message and marketing strategies to portray your product as the means of achieving this goal rather than a “complete” manual.
There are better options available to your audience.
When selling digital products, your presumptions about your consumer’s desire were incorrect. The good news is that after you identify your mistakes, a few adjustments to your offering might significantly increase sales.
How to fix it:
- Send a survey asking your audience why they aren’t purchasing your digital goods. The information you uncover by asking, “Why didn’t you buy?” will astound you.
- If numerous individuals provide the same feedback, you must change your product or your positioning strategy.
They doubt that it will meet their needs
While reading your sales page, your audience unconsciously looks for excuses as to why your digital product won’t be effective for them. They could think that their circumstance is special, in which case they’ll provide arguments against the viability of your proposed remedy. Alternatively, they could not have faith in your ability to satisfy their needs.
It may take time for your audience to get to know you, like you, and trust you enough to purchase from you. For this, content marketing is essential. Because they’ve listened to my podcast so often, I’ve had strangers approach me and say they know me personally. Additionally, distributing social evidence (such as endorsements and case studies) aids in establishing trust and dispelling doubts regarding its suitability for the audience.
How to fix it:
- Gather and disseminate social evidence from your clients and consumers. Make sure it describes more than just the result they got; it should also tell their situation before purchasing your digital product.
- Consider all the justifications a prospective customer would have for believing it won’t work for them. On your sales page, use examples from real-world situations to demonstrate why it would benefit them. To find out how to create a sales page worth a million dollars, listen to episode 529 of Imperfect Action.
- Share stuff online more often. Starting a podcast or a TikTok account is irrelevant if you are continuously present in that space.
They haven’t heard about it
Usually the proverb “Build it and they will come” does not hold true when your are selling digital products. Even with the best message, social proof, and course value, you might still fall short of your sales targets if you don’t get your product in front of enough people. It may be that you don’t yet have a large enough following, or you aren’t marketing your digital products enough.
How to fix it:
- Analyze the website metrics. How many people are visiting your sales page for digital products?
- Commit to advertising your goods more, and be inventive. Please ask former clients about their experiences. Please allow your audience to try out the first module for 24 hours.
They don’t have any reason to buy it at the moment
Humans have the propensity to put off tasks that make us feel bad. Potential buyers probably experience unpleasant emotions as well while purchasing your digital goods. No matter how much they want something, spending money on it could hurt, so they try to put off the pain as long as possible.
Your digital goods probably cause additional unpleasant emotions and the anguish of paying money. They are instructed in a fitness manual to set their alarm clocks a whole hour early and rise when it is still dark outside. My advice about establishing a podcast can raise a customer’s anxiety about being judged. So someone will wait to purchase it until there are more reasons to act now than not.
How to fix it:
Consider if the “doors open” and “doors closed” model, where you introduce your goods a few times each year rather than allowing sales at any time, may work for your firm if your product is accessible for purchase at all times.
As an alternative, consider additional temporary incentives, like bonuses, to aid your prospect’s selection.
Using a live launch approach would encourage your prospects to make a purchase right away rather than wait. You may learn more about how that could work for you by listening to the following audio episodes:
Selling digital products has several steps to fulfil. You’ve already mastered the challenge of developing your digital product and releasing it to the public. The enjoyable part now starts: Recognizing why it isn’t selling, making adjustments, and assessing the effects of those adjustments. Before seeing quantitative outcomes, you may need to use more than one of the tactics above.
Consider it an experiment in which each modification you make moves you one step closer to the winning combination.
