Likeable Social Media

“Likeable Social Media: How to Delight Your Customers, Build an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)” by Dave Kerpen is a comprehensive guide that explores the power of social media in building strong and engaging relationships with customers. Kerpen emphasizes the importance of likability, authenticity, and providing value to create a successful social media presence. In this book summary, we will explore the key insights and strategies presented by Kerpen, divided into five sections, to understand how businesses can leverage social media to foster meaningful connections and cultivate a positive brand image.

The Foundations of Likeable Social Media

In this section, Kerpen lays the foundations for likeable social media. He emphasizes the importance of authenticity, transparency, and genuine interactions as the pillars of a successful social media strategy. Kerpen highlights the significance of building a community, listening to customers, and delivering exceptional customer service. He also underscores the need for creating content that is valuable, relevant, and shareable to foster engagement and loyalty.

Building an Irresistible Brand on Social Media

Kerpen delves into the strategies for building an irresistible brand on social media in this section. He discusses the power of storytelling, emphasizing the need to humanize the brand and connect with the emotions and aspirations of the target audience. Kerpen also explores the importance of consistency in messaging, visual branding, and tone of voice to create a recognizable and memorable brand identity. Additionally, he provides insights on leveraging user-generated content, influencer collaborations, and contests to enhance brand visibility and engagement.

Delighting Customers and Cultivating Advocacy

In this section, Kerpen explores the concept of delighting customers and cultivating brand advocates through social media. He discusses the value of actively listening to customer feedback, responding promptly, and resolving issues publicly to showcase exceptional customer service. Kerpen also emphasizes the significance of surprise and delight strategies, going above and beyond customer expectations to create memorable experiences. He further delves into the power of customer testimonials, reviews, and referrals in driving brand advocacy and amplifying the brand’s reach.

Leveraging Facebook and Other Social Networks

Kerpen provides insights and strategies for effectively leveraging Facebook and other social networks in this section. He explores the unique features and best practices of each platform, highlighting the need for tailoring content and engagement strategies to suit the specific characteristics of each network. Kerpen also discusses the importance of strategic targeting, utilizing advertising options, and measuring key metrics to optimize social media performance. Additionally, he emphasizes the value of building a diverse social media presence across multiple platforms to reach a wider audience.

Maintaining Likeability and Measuring Success

In the final section, Kerpen offers guidance on maintaining likeability on social media and measuring the success of social media efforts. He discusses the importance of ongoing engagement, monitoring trends, and adapting to evolving customer preferences. Kerpen also provides insights on measuring key performance indicators, tracking social media ROI, and utilizing analytics tools to assess the impact of social media activities. He emphasizes the need for continuous improvement and staying updated with emerging trends and technologies to remain likeable and relevant in the ever-changing social media landscape.


“Likeable Social Media” by Dave Kerpen is a comprehensive guide that highlights the power of social media in building an irresistible brand, fostering customer engagement, and cultivating advocacy. Kerpen’s insights and strategies provide a roadmap for businesses to create meaningful connections with their audience, deliver exceptional customer experiences, and leverage the full potential of social media platforms. By adopting the principles of likeability, authenticity, and value creation, businesses can transform their social media presence into a powerful tool for brand growth and customer loyalty.