ebook template ready with paragraph styles, heading styles, image placeholders and automatic table of contents.

Ebooks are powerful pieces of material for growing your business. They are typically utilized during the stages of the buyer’s journey that are labeled “Awareness” and “Consideration.”

There are a number of factors to think about. While learning how to write an ebook or improving the skills you already have, consider the following ones:

  • Which step of the buyers journey are you targeting?
  • How do you plan to get the word out?
  • How much time will be required to write it?
  • How much time does it need?
  • Where do you get started?

What if I told you that you could write an ebook with an integrated marketing strategy in fewer than two hours each week? Would you be interested? Consider how much more productive you would be as a content marketer if you did this.

If you follow the six stages that we outlined here, you will be well on your way to producing your next ebook.

First things before you put your fingers to the computer and begin this process. I’m going to presume that you’ve already done your homework and figured out your content marketing strategy. If you haven’t done so already, you should pause what you’re doing and do this first. Putting together an ebook without first having a comprehensive plan in place is comparable to driving around aimlessly. There is no point in wasting petrol! Take a break and finish up your assignment.

Look for an ebook subject related to your business

In order to write an ebook you must first determine the topic of the ebook. This should be something that is related and supports your business. When broken down into its component parts, an ebook is nothing more than a concept with supplementary themes. Start by thinking about a subject that you are interested in writing about. Something that you can readily elaborate upon and that complements the products or services that your company provides.

For instance, You want to learn about real state business by writing a book about flipping houses. The book will offer methods as well as strategies, needed to buy a property and selling it at a higher price in a way that is simple and straightforward for readers.

Perfect. The title of this real state e-book, “A Simple Introduction to flipping houses,” serves as the primary focus of the book’s content.

The purpose of this ebook would be to operate as a top-of-the-funnel offer. This draws in site visitors who are interested in gaining further knowledge regarding buying and selling houses.

Find relevant topics that strengthen your main idea

As soon as you have a subject to work with, you should scribble down as many supporting themes as you can think of that add value to or improve your overall theme; the more you can think of, the better.

After that, start going over the list of supporting subjects. Pick out the ones that offer the greatest value and complement each other in a natural way. You need to find a list of parts that, when put together, equal a larger picture, which in this case is your ebook. Think of this activity as being similar to putting together a jigsaw.

For instance, the following supporting subjects are examples in order to boost the overall theme:

  • Real Estate Investing
  • Where To Find Houses To Flip
  • How Much Does It Cost To Flip A House?
  • Finding Hard Money Lenders
  • Micro-Flipping
  • Real estate license
  • Real State Market
  • Network with contractors

Voila. The structure of your ebook should look something like this: there should be a dominant theme with a supporting cast that is compelling enough to be written about on its own, but when pieced together, they should create a larger picture, like the one in this ebook on the subject of real state flipping.

Also, do you remember all of those supplementary themes that were deleted from the final draft? Don’t just throw them out like that. In the future, which we will go through, they will prove to be quite useful.

Write a short post for each Topic you found

So you may think that you are now ready to write an ebook. It might seem strange, but you can forget about the ebook for the time being. At this juncture, the objective is to concentrate on each individual blog article. If you write interesting things about your supporting topic for your blog, you will also be writing interesting things about that topic for your ebook. This is due to the fact that you would have to repurpose each individual article on your blog as a chapter in your ebook.

For instance, you can write a blog post titled “How to Get a Loan to Flip a House?”. You can include this as a chapter component of the ebook.

Decide how lengthy each individual post should be. Make an effort to keep them succinct and to the point; prioritize content quality over quantity, and aim for a minimum of 300 words. These blog entries have the purpose of pique the reader’s interest just enough to make them want to find out more.

For instance, you can easily enlarge an article on your blog that is just 300-500 words to 1,000-2,000 words for your ebook. The utilization of bulleted lists is an effective method. Use bulleted list to make blog entries concise and directly to the point. You are able to set down several ideas using bullet-pointed lists. This is to make it easy to elaborate upon them in the future.

The great thing about taking advantage of this strategy is that you will be able to create your ebook gradually through a string of blog entries (i.e. two hours per week). And because it takes time — typically three to four weeks for Google to index a page — by the time you have produced all of the blog entries for your ebook and it has been released, you should have achieved rankings on search engines.

Be sure to use a calendar to follow your progress. Keeping yourself organized can help you stay on track and make progress toward the objective you have set for yourself.

Last but not least, you should include a relevant call-to-action in each and every post. Failing to do so is a lost opportunity to get more readers. Considering that you are writing each blog post before the ebook is finished, you may include another relavant call-to-action until the ebook is made accessible. If you cannot come up with a call to action, then you should encourage people to subscribe to your blog.

Turn your Posts into book chapters

When you have finished writing a blog post on each subtopic that supports your main theme, you will have the vast bulk of the content that you require for your ebook.

The next step is to select a format for your ebook. The formate must be able to accommodate all of the content you intend to include. To get you started, use a free ebook templates that you can download and use. You can find many free ebook templates online or download a free ebook template here.

In this approach, you will be able to concentrate more on the writing rather than on the structure and design.

Following is a list of procedures that, once you’ve decided on an ebook template, will help you complete your ebook in the most efficient way possible:

  1. Open ebook template
  2. Update table of contents to reflect each chapter
  3. Copy and paste blog material as a chapter
  4. Read through each chapter and expand upon content. If you used bullet pointed lists, then focus on further explaining each point. This is the most efficient way to expand upon content.
  5. Write an introduction
  6. Write a conclusion
  7. Update design elements to reflect your brand platform
  8. Update your blog post call-to-actions

Create and use call to action for your blog posts

Your goal is not only to write an ebook but also to promote it. The fact that you may readily update a blog is one of its most appealing features. Develop a conversion funnel that will house your ebook. Then revisit each blog post that relates to a supporting subject and modify the call-to-actions section accordingly. The call to actions will help you promote and sell your ebook.

Do what ever it takes to promote your ebook

After you write your ebook you need to do whatever it takes to get the word out. You are going to want to advertise the ebook that you have created. You have to do this in a frequent manner. Consider your ebook to be a fuel tank, and the advertising you do for it to be the gasoline. Your ebook requires fuel to keep going, to survive. Be sure to provide it the attention that it requires and that it well deserves.

Create a number of social streams in the social monitoring tool that focus on phrases and hashtags that are related to your ebook and brand if you truly want to make an impression on people. In this approach, you are able to add value to a current discussion or begin a new one. Both cases contribute to the formation of a favorable initial impression of your brand.

Do you remember those supplementary themes that were deleted from the final draft? They are, after all, still related to the subject of the ebook, aren’t they? Please allow me to introduce you to a section of your blogging calendar. You now have a list of several ideas for blog posts. You can use this to attract more people to your ebook.

Create a long term blogging strategy and write about every topic you think of related to your ebook. If you are on a low budget this article will help you.

And that wraps things up! If you follow the six stages outlined above, you will be able to launch an ebook in manageable portions that come with an integrated marketing strategy.

If you want to learn more in detail on how to write an ebook read the following guide.

Self-Publishing Your Ebook Mega Guide – From A To Z

EBooks are electronic books in downloadable formats. They may be self-written and published using different domain content or other sources. Self-publishing your ebook can be covered in just about any subject—just as many, if not more, than what a traditional publisher might release because you can tailor your tomes to niche markets…

Recommended books to read on the topic

Writing and Releasing Rapidly is a best selling Author Elana Johnson book on Amazon. The book is the ultimate guide to publishing rapidly. It talks about a strategy which helps you write and release books quicker in 6 different steps which she has tried herself over the years. These steps are the result of half a dozen case studies.

This book is the best book for every indie author and every stage of their career.

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