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We are all aware that traffic alone cannot cover monthly expenses. In the end, it is up to our traffic to fulfil its purpose and convert prospects into customers through problems that we can solve. We must ensure that proper individuals are added to the pipeline. One strategy to achieve this is through engaging content offerings like ebooks. These offerings urge users to sign up for the mailing list. There is just one obstacle to overcome during this process. We must generate sufficient amount of demand for the offer to be successful.
Therefore, if your eBook is merely sitting on your website and is not receiving a significant number of downloads or leads, the issue may be with your promotion. Having said that, continue reading to learn about the most effective methods used to promote an ebook. You can use this for any other content offer like whitepaper, guide, or other material that generates leads. This ebook focuses on your ebook promotion. If you need help with writing an eBook read the following article.
How To Write An Ebook For Your Business In 6 Quick Steps?
Ebooks are powerful pieces of material for growing your business. They are typically utilized during the stages of the buyer’s journey that are labeled “Awareness” and “Consideration.” If you follow the six stages that we outlined here, you will be well on your way to producing your next ebook…
Share Your eBook On Social Media
In order to promote an ebook, email and other forms of social media marketing are both effective methods since the audience already exists. Furthermore it is much simpler to extend one’s reach beyond one’s already established audience through the use of social media promotion.
After your offer has gone live, you should immediately post about it on all of your social media networks. Describe the benefits it will bring to the reader and include a picture to grab their attention. Integrate these pieces throughout the rest of your content. Therefore you will not turn off your users by the excessive amount of promotional material you provide.
Use paid advertising for promotion
Organic reach isn’t what it used to be on a lot of social networks, including Facebook, which is the one I’m referring to here. Boosting posts is a great way to expand the reach of your content beyond just your followers. You might also consider making an advertisement that promotes your ebook and paying to have it sent to a certain demographic of people.
It is important to bear in mind that individuals do not often browse social media with the intention of making a purchase. Because of this, you will need to ensure that the offers you advertise, as well as the style in which you promote them. They both should arise curiosity and convey value to potential customers. If you don’t, they’ll assume it’s an advertisement and scroll right through it.
Benefit from co-marketing with others
There are things you should do before you begin developing your helpful eBook. You should first assess whether or not you already have any partnerships in place that you can capitalize on. Co-marketing enables cross-collaboration between companies cooperate with separate distribution channels. This results in both parties “owning” the material and at the same time expanding their reach.
Co-marketing is a sound business practice for a number of reasons, including the following:
- When people share resources for the creation of an offer, it increases the value of the material while simultaneously reducing the amount of time and expense required to produce it.
- The exposure of the campaign is multiplied by two when it is promoted on two different networks.
- Both parties have a financial stake in the outcome of the promotion since they will share in the advantages of its success (the leads generated from it).
Make use of industry Influencers
When you intend to promote an ebook, it is impossible to ignore the effectiveness of plain old-fashioned individualized outreach, regardless of whether or not you choose to engage in co-marketing. Consider not just the relationships you already have but also the other big players in the fields or social circles you wish to enter.
Take into consideration the ambitions of these thought leaders. This enables you to locate relevant materials to distribute with their fan base, to expand their reach, and to further establish themselves as authorities in their field.
You are able to appeal to these aims by highlighting them in the eBook that you provide. For instance, you might ask them for a quotation that you could include in your eBook. You could also ask for a link to another post that they had written. When you’re through with the item, be sure to email them a free copy of it. I think it would be a good idea to let them know how much you valued their input. Furthermore show them how excited you were to have them involved in the project.
Don’t leave out the part about how you’re going to promote the offer to the people in your network. This serves as an incentive for them to promote your offer with their audience as well. Since they are included in the content that you are distributing.
The most important aspect of this strategy is to ensure that the individual outreach you provide is distinctive and worthwhile for the recipient. After all, they probably get a lot of messages requesting them to share stuff, which is undoubtedly the case.
Take advantage of your current email subscribers to promote your ebook
For most people who want to promote an ebook, there is no denying the difficulty of outreach. Don’t lose sight of the connections you currently have in place. Your email subscribers have already shown that they are interested in receiving offers of information. These offers are comparable to your ebook. If your eBook continues to give value for problems that they want assistance with, this presents another chance for you to continue engaging them.
Continue providing value along the way. They will begin to view you as more credible and authoritative as the relationship between the two of you grows. Keep yourself in the forefront of their minds in this manner. In this way you will be at the top of their list when it’s time for them to purchase.
It is helpful to have a segmented audience. This helps you to constantly provide information that is relevant, current, and tailored. This will allow you to reach the highest possible level of success with this strategy.
You should not send an ebook to all of the people in your contact database through email. Since it is quite likely that the ebook does not relate to all of your contact lists. If you do not segment your emails, your engagement rate will be lower, and reduce the amount of success .
You may ask visitors to choose the areas in which they want assistance. For this use an opt-in form that you offer. It may state, “What Does Your Business Want to Improve?” if the company is an inbound marketing agency, with the following alternatives to choose from:
- Grow our web presence
- Rank higher on Google
- Generate more leads
If an ebook centered on SEO were ever written, it could then be sent to all of the subscribers who have previously demonstrated an interest in climbing further up Google’s search results.
Use your most viewed blog posts to Promote your ebook
You should also make sure that you are converting the organic traffic. This is traffic you get in addition to the other kinds of advertising that you use. The issue, however, is as follows: Conversions can’t take place on a landing page that the user never really visits. They have no possibility of becoming interested in a eBook that they are unaware of.
The phrase “If you build it, they will come” does not apply to the provision of eBooks offers. Consider, as an alternative, the ways in which you might make use of the traffic that you presently get for the advertising of it.
Including a call to action (also known as a CTA) on newly published blog articles is nothing more than taking a risk. The primary reason for this is that you are unsure whether or not that particular blog article will ever attract readers. After all, it’s fresh off the production line.
However, you can push that ebook to a known source of demand. For example add call to action (CTA) to an existing blog post that has been shown to be successful. This is an extremely effective method, not only when you promote an ebook but also any other offers you may have.
In order to get your ebook in front of the audience you currently have, you should promote your offer on related blog articles that already receive traffic.
A PPC Campaign can boost things up!
Organic plays alone are not always the ideal option for marketing. Especially if there is evident demand as people look for resources much like yours. This is especially true if you know that your ebook has a clear path to money and you are aware of this fact.
PPC is a much faster strategy than SEO. It is an excellent approach to advertise not just your business and the services it provides but also the marketing campaigns and offers that you develop. A productive pay-per-click (PPC) campaign will increase the exposure of your offer and the number of downloads it receives by directing people with high intent to the landing page where you can promote an ebook.
Use different Formatting to repurpose your content
It’s possible that when they view your article for the first time, they won’t immediately click and convert. To get someone’s attention and ignite their interest in anything, it may take several “impressions,” just as with everything else. However, if you keep sharing the exact same thing again and over, your material will become boring and uninteresting.
This repurposing could be into a slideshare presentation, an infographic, a quiz, or any other format. This will expand your ebook’s reach, and expose it to more people at the same time.
Find niche readers and contact them
Search Twitter and LinkedIn for users who have been posting material that is analogous to what you have produced and connect with those folks. Simply conducting a search on Twitter using the hashtag #inboundmarketing enables me to observe which users are posting inbound marketing articles, guides, and other resources. In addition to that, I am able to observe who is accumulating the most attention in the form of likes and retweets.
Make contact with these people by sending them a short message that says something along the lines of “Hey! I saw that you shared [this post], and I was thinking that you may be interested in [this related eBook]”. You will know that the individual is probably interested in what you are writing about if they have previously shown interest in information that is comparable to what you are writing about.
Because you are not providing value to each other, this strategy may not be as effective as the influencer strategy described in tip number two; however, many of these individuals spend a significant amount of time curating content for their audience, and you may be able to assist them in this endeavor.
Submit to related forums and communities
There is a good chance that search engines and the social feeds associated with them are not the only sites where your audience congregates. If your ebook offers material that is exclusive to a certain field or specialty, you may be able to market it to those fields or niches by participating in content communities or online forums. Take, for instance:
- Niche Facebook groups
- Niche LinkedIn groups
- Quora
- Slack groups
- NextDoor neighbourhoods
- Industry forums
Join the community group for your neighborhood on NextDoor.com, for instance, if you are a roofer in the St. Louis area and contribute your material there. The people in your community may find your infographic, “Assessing Storm Damage as a Homeowner,” to be helpful in the event of a hailstorm in your area.
Content communities are a terrific resource for collecting feedback, generating debate, and expressing your enthusiasm for your services with others. They may also help you receive feedback.
Create backlinks from other websites
You are able to identify which other websites have linked to material similar to yours by utilizing tools such as Ahrefs. Make contact with them and provide them with the URL to your eBook. Ask them if they would like to add a connection to your post. In my experience, this is of the utmost assistance when it is possible to locate a broken connection and replace it with a new link. If you are able to supply a link that is comparable to the one that is broken, it has a better chance of being added to the website. Webmasters enjoy it when visitors alert them to problems with the links on their websites.
You may also try searching for mentions of your business on the internet with a program such as BuzzSumo or Mention.net. You will have the ability to observe who has referenced you or the eBook that you have made, as well as establish whether or not those people have linked back to you. If they have not included your link, you should contact their website and explain that it would likely give their audience members a more satisfying experience if they find the article being discussed.
Guest blog and place your ebook link as CTA
One of the best methods to promote an ebook or any other offer is guest blogging. Through guest blogging, you have the chance to profit on the organic traffic and marketing offered by a third-party website. If your buyer persona visits a famous website that offers answers to the difficulties they are having, your eBook need to be there as well (provided, of course, that it is just as relevant and helpful).
Determined which websites are being read by your buyer persona in order to obtain information. The next step is to determine whether or not these websites let industry experts to contribute as guest bloggers. If one blog or website accepts you, it will be much simpler that other websites welcome you as well. Some websites will demand you to submit an application or a proposal for an article.
When you create your posts, make sure they are instructive first and foremost. Avoid pushing your own products or services. Keep in mind that you are offering your experience and understanding of the sector in the hopes of assisting the reader in resolving an issue. Use your ebook as a call to action (CTA) for the next step at the end of the post. This way, if a reader reads the article and is interested in learning more, they may access your eBook.
Your content won’t be able to do its job effectively and bring in leads if it’s just sitting there on your website. However, by just putting in a little bit of additional effort can solve the issue. Application of these advertising techniques will demonstrate how an eBook can be transformed from 0 to 1.
Books to read on the topic
“How to Market a Book: Overperform in a Crowded Market” focuses on an efficient method to drive sales. The book explains that you do not need all different methods to increase sales rather a solid plan targeting one or two tactics. This helps you minimize time and get your book out for sale quickly.
Instead of using hundred of different tactics and overwhelming yourself you will learn how to market your ebook more efficiently.
The book focuses on the following points
- How to write books that guarantee a lasting, profitable career;
- How to get Amazon’s Kindle Store to market your book for you;
- How to get thousands of readers into your mailing list before you even release the book;
- How to propel your book to the top of the charts at launch; and
- How to automate your marketing so that you can spend less time marketing and more time writing.
Richard Fayet teaches everything he has learned throughout his career after helping more than 150,000 Authors publish their books.
