Gino Wickman introduces the concept of “traction” and explains its importance in achieving business success. He emphasizes the need for entrepreneurs and business leaders to gain control over their companies and outlines the key challenges they face. Wickman presents an overview of the Entrepreneurial Operating System (EOS), which serves as the foundation for implementing traction in an organization.

The Six Key Components

Wickman delves into the six key components of the EOS model, providing a comprehensive understanding of each component’s role in building a successful business. These components include Vision, People, Data, Issues, Process, and Traction. Under each heading, he explores specific strategies and practical tools to help leaders strengthen their businesses in these areas. Wickman emphasizes the importance of aligning these components for maximum efficiency and growth.

Getting Your People on the Same Page

This section focuses on the significance of establishing a shared vision and core values within an organization. Wickman provides guidance on defining a company’s core focus, outlining its unique selling proposition, and creating a compelling vision for the future. He also discusses the importance of hiring the right people who align with the company’s values and vision, as well as strategies for creating a culture of accountability and high performance.

Gaining Traction in Your Business

Here, Wickman delves into the practical implementation of the EOS model to achieve traction in a business. He introduces the concept of the Level 10 Meeting, a highly effective tool for enhancing communication and accountability within teams. Wickman also discusses the importance of establishing clear goals, tracking progress, and addressing issues promptly to maintain momentum. He provides step-by-step instructions and real-life examples to guide readers through the process of gaining traction.

Sustaining Traction and Scaling Up

In the final section, Wickman discusses strategies for sustaining traction and scaling up a business for long-term success. He emphasizes the importance of creating a healthy and cohesive leadership team, as well as establishing strong processes and systems to support growth. Wickman also provides insights on how to navigate potential obstacles and challenges that may arise during the scaling process.


“Traction: Get a Grip on Your Business” by Gino Wickman offers a practical framework for entrepreneurs and business leaders to gain control over their organizations and achieve sustainable growth. Through the EOS model and its six key components, readers are equipped with the necessary tools and strategies to align their teams, establish a clear vision, and drive accountability. With real-life examples and actionable advice, Wickman provides a roadmap for businesses to overcome challenges, gain traction, and scale up effectively. This book serves as a valuable resource for anyone looking to take their business to the next level and achieve long-term success.