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“Traction: Get a Grip on Your Business” by Gino Wickman is a comprehensive guide designed for entrepreneurs and business leaders seeking to improve and scale their operations. The book introduces the Entrepreneurial Operating System (EOS), a practical and holistic framework that integrates best practices in business management. Wickman’s EOS aims to provide clarity, discipline, and consistency, enabling businesses to achieve sustainable growth and success. The EOS model focuses on six key components: Vision, People, Data, Issues, Process, and Traction. Each component is explored in-depth, offering specific tools and strategies that help businesses strengthen their foundations, overcome challenges, and achieve their strategic objectives. By implementing EOS, companies can create a more cohesive and efficient organization, ensuring every team member is aligned with the company’s vision and goals.

Introduction to the Entrepreneurial Operating System (EOS)

In “Traction: Get a Grip on Your Business,” Gino Wickman opens by pinpointing the common challenges that plague businesses: lack of control, people problems, profit woes, and stagnant growth trajectories. These issues often leave business leaders feeling overwhelmed and unsure of how to move forward. To address these challenges, Wickman introduces the Entrepreneurial Operating System (EOS), a comprehensive and holistic approach that integrates various business management best practices into a cohesive system.

The EOS framework is designed to help business leaders achieve better control over their operations, improve profitability, and foster sustainable growth. Wickman emphasizes that while many business owners may be familiar with the symptoms of these problems, they often lack a structured methodology to effectively tackle them. EOS fills this gap by providing a clear, actionable roadmap that can be tailored to any organization, regardless of its size or industry.

Wickman outlines the core objectives of EOS as follows:
– Clarity: Ensuring that everyone in the organization understands the vision, goals, and plans, leading to a unified and focused team.
– Discipline: Establishing consistent processes and accountability structures that ensure reliable execution of the company’s vision and goals.
– Traction: Achieving tangible progress and results through disciplined execution and continuous improvement.

By integrating these elements, EOS aims to transform businesses from chaotic and reactive entities into well-oiled machines that operate with precision and purpose. Wickman asserts that any business can benefit from EOS, as it addresses fundamental operational and strategic issues that are universal across industries.

The introduction sets the stage for the rest of the book, where Wickman delves deeper into the specifics of the EOS model, detailing how each component works and how businesses can implement them to overcome challenges and achieve long-term success.


The first component of the Entrepreneurial Operating System (EOS) is Vision. Gino Wickman emphasizes that a clear and shared vision is essential for aligning the efforts of everyone within an organization. Without a well-defined vision, businesses can easily lose focus and direction, leading to inefficiencies and missed opportunities. Wickman introduces the Vision/Traction Organizer (V/TO), a powerful tool designed to help businesses crystallize their vision and ensure alignment across the entire team.

The Vision/Traction Organizer (V/TO)

The V/TO is a straightforward yet comprehensive tool that prompts business leaders to answer eight fundamental questions. These questions guide the process of defining the company’s core principles and strategic direction. By systematically addressing each question, businesses can create a coherent and actionable vision. The eight key questions covered in the V/TO are:

1. Core Values**: What are the fundamental principles that define your company culture and guide decision-making? Core values serve as the foundation for the behavior and actions of everyone in the organization, ensuring consistency and integrity in all business dealings.

2. Core Focus**: What is your organization’s primary purpose, and what niche do you serve? Defining your core focus involves identifying your company’s mission and the unique value proposition that sets you apart from competitors. This focus helps to prevent mission drift and keeps efforts concentrated on areas of strength.

3. Ten-Year Target**: Where do you want your company to be in a decade? Setting a long-term target provides a big-picture goal that drives strategic planning and inspires ambition. This target should be specific, measurable, and attainable, serving as a beacon for long-term efforts.

4. Marketing Strategy**: How will you attract and retain customers? This involves defining your ideal customer profile, crafting a compelling value proposition, and identifying the key marketing channels that will effectively reach your audience. A well-defined marketing strategy ensures that your efforts are focused and effective.

5. Three-Year Picture**: What do you envision for your company three years from now? This includes setting medium-term goals and milestones that align with your ten-year target. The three-year picture provides a tangible, time-bound framework for measuring progress and adjusting strategies as needed.

6. One-Year Plan**: What are the specific goals and priorities for the next year? The one-year plan breaks down the three-year picture into annual objectives, making it easier to track progress and maintain momentum. This plan should include clear, achievable goals that everyone in the organization can work towards.

7. Quarterly Rocks**: What are the most important priorities for the next 90 days? Quarterly rocks are the critical, short-term priorities that need to be accomplished to keep the company on track towards its annual and long-term goals. Setting and achieving these rocks ensures continuous progress and adaptability.

8. Issues List**: What are the obstacles and challenges that need to be addressed? The issues list is a running tally of problems, opportunities, and ideas that need to be resolved to move the business forward. Regularly reviewing and addressing these issues helps to prevent stagnation and fosters a proactive problem-solving culture.

Ensuring Alignment and Execution

Once the vision is clearly articulated through the V/TO, it is crucial that everyone in the organization understands and is aligned with it. Wickman stresses the importance of communication and buy-in at all levels. Leaders must ensure that the vision is consistently reinforced through regular meetings, performance reviews, and company-wide communications.

The alignment process involves:
– Communicating the Vision: Regularly sharing the vision with all team members to ensure it is understood and embraced. This can be done through meetings, written communications, and company events.
– Embedding the Vision in the Culture**: Ensuring that the vision and core values are reflected in every aspect of the company’s operations, from hiring practices to daily decision-making.
– Tracking Progress: Using the V/TO as a living document to track progress towards goals, making adjustments as necessary to stay on course.

By ensuring that everyone in the organization is aligned with a clear and compelling vision, businesses can move forward with a unified purpose, making it easier to execute strategies and achieve their goals. The Vision component of EOS is foundational, setting the stage for the remaining components that together create a robust and resilient business operating system.

Certainly! Here’s a more comprehensive version based on the “People” component from the book *Traction* by Gino Wickman:


The second component, People, focuses on building a strong and effective team, which is essential for achieving business success. Wickman introduces the concept of “Right People, Right Seats,” emphasizing the importance of having employees who not only fit the company culture (Right People) but are also positioned in roles that leverage their strengths and skills (Right Seats).

Right People

“Right People” are those who align with the company’s core values and culture. They embody the ethos and principles that define the organization, ensuring a cohesive and motivated workforce. To identify and evaluate these individuals, Wickman suggests using the **People Analyzer**. This tool helps businesses assess employees based on the company’s core values, providing a clear, objective way to determine if someone is the right fit culturally. The process involves rating employees on a scale (e.g., +, +/- , -) against each core value, ensuring that everyone in the organization embodies the desired traits and behaviors.

Right Seats

“Right Seats” refer to placing employees in roles where they can excel and contribute maximally. It’s about matching an individual’s unique abilities and strengths with the demands and responsibilities of their position. To ensure this alignment, Wickman introduces the **Accountability Chart**, a tool that goes beyond the traditional organizational chart. The Accountability Chart focuses on defining roles and responsibilities clearly, making sure each position has a distinct purpose and measurable outcomes. It highlights the need for clarity in who is responsible for what, helping to prevent overlap and confusion.

Tools for Assessment and Structure

– People Analyzer**: This tool helps assess team members against the company’s core values. It’s a straightforward method for ensuring that every employee aligns with the organization’s culture, contributing positively to the team dynamic.

– Accountability Chart**: Unlike a traditional organizational chart, the Accountability Chart delineates clear roles and responsibilities. It is used to structure the organization effectively, ensuring that each role has a clear purpose and is aligned with the company’s strategic goals.

By applying these tools, companies can systematically evaluate their team members and structure. This process not only helps in maintaining a strong cultural alignment but also ensures that employees are in positions where they can thrive.


Ensuring that the right people are in the right seats brings numerous benefits to an organization. Employees who are well-suited to their roles are more likely to perform efficiently and effectively, leading to enhanced productivity. When individuals feel they are contributing meaningfully and are valued for their work, overall team morale improves. With defined roles and responsibilities, accountability is clear, reducing confusion and overlap, and increasing operational efficiency. Additionally, a team that aligns with the company’s core values fosters a positive and cohesive work environment.

By focusing on the People component, companies can build a resilient and dynamic team, which is crucial for driving growth and achieving long-term success. Wickman’s approach provides a practical framework for ensuring that every team member contributes to the organization’s vision and goals.


The third component, Data, emphasizes the importance of making decisions based on objective information rather than intuition or emotion. Wickman introduces the Scorecard, a weekly report that tracks key performance indicators (KPIs) to measure the health of the business. By focusing on metrics that matter, companies can identify trends, make informed decisions, and address issues before they escalate.


The fourth component, Issues, involves creating a culture of problem-solving. Wickman stresses the importance of addressing issues head-on rather than avoiding them. He introduces the Issues Solving Track (IDS), a process that involves Identifying the root cause of an issue, Discussing potential solutions, and Solving it by taking action. By implementing a systematic approach to issue resolution, businesses can overcome obstacles and maintain progress toward their goals.


The fifth component, Process, focuses on systematizing business operations. Wickman highlights the need for documented and streamlined processes to ensure consistency and efficiency. He introduces the concept of the Core Processes, which are the handful of critical processes that drive the business. By documenting, training, and adhering to these processes, companies can ensure high-quality output and scalability.


The sixth and final component, Traction, involves bringing discipline and accountability to the organization. Wickman introduces the concept of Rocks, which are the most important priorities for the next 90 days. By setting, tracking, and achieving these quarterly goals, businesses can maintain focus and momentum. Additionally, Wickman emphasizes the importance of regular meetings, including the Level 10 Meeting, a weekly leadership meeting designed to keep the team aligned and accountable.

Real-World Application and Case Studies

Throughout “Traction,” Wickman provides real-world examples and case studies of businesses that have successfully implemented EOS. These stories illustrate the transformative impact of EOS on companies of various sizes and industries, highlighting improvements in clarity, efficiency, and growth. Wickman’s practical insights and step-by-step guidance empower business leaders to apply the EOS principles to their own organizations and achieve similar results.

Tools and Resources

Wickman supplements the theoretical framework of EOS with a variety of tools and resources that facilitate implementation. These include templates for the Vision/Traction Organizer (V/TO), People Analyzer, Scorecard, Issues List, and Process Documentation. These tools are designed to be simple, practical, and immediately applicable, helping businesses to start their EOS journey without overwhelming complexity.


“Traction: Get a Grip on Your Business” is a practical and actionable guide that offers a proven system for achieving business success. Gino Wickman’s Entrepreneurial Operating System (EOS) provides a structured approach to managing and growing a business, focusing on six key components: Vision, People, Data, Issues, Process, and Traction. By implementing EOS, business leaders can gain clarity, instill discipline, and drive consistent growth, transforming their organizations into efficient, cohesive, and thriving enterprises.

In summary, “Traction” is not just about diagnosing business problems but providing a comprehensive solution that empowers entrepreneurs and leaders to systematically improve every aspect of their business. Wickman’s EOS framework is designed to bring focus, accountability, and sustainable growth to any organization willing to adopt its principles and commit to disciplined execution.