Eric Ries, is a renowned entrepreneur and thought leader in the field of startup methodology. His book introduces the concept of lean startup principles, emphasizing iterative development, rapid experimentation, and customer feedback as crucial elements for building successful businesses. Ries shares his firsthand experiences and provides practical strategies for entrepreneurs to validate their ideas, pivot when necessary, and create products that meet customer needs. Through case studies and real-world examples, he highlights the importance of embracing uncertainty and adopting a scientific approach to entrepreneurship. “The Lean Startup” has become a seminal work, inspiring countless entrepreneurs to adopt lean practices and revolutionize the way startups are built. Ries’ insights and methodology have had a profound impact on the startup ecosystem and continue to shape the way businesses innovate and grow.