Shoe Dog

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Shoe Dog

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Shoe Dog

Shoe Dog: A Memoir by the Creator of Nike

“Shoe Dog: A Memoir by the Creator of Nike” is a captivating and inspiring memoir by Phil Knight, the co-founder and former CEO of Nike. In this book, Knight takes us on a remarkable journey, from the humble beginnings of the company to its rise as one of the most iconic and successful brands in the world. Knight shares an intimate and unfiltered look into the trials and triumphs he faced, from the early days of selling shoes out of the trunk of his car to the complex, high-stakes decisions that defined Nike’s growth into a global powerhouse. The memoir offers not only a detailed account of the business strategies and innovative marketing that propelled Nike forward but also a deeply personal reflection on the relationships, sacrifices, and relentless drive that fueled Knight’s pursuit of his vision.

Early Years and Passion for Running

The book begins with Knight’s early years, where he shares his passion for running and his dream of creating high-quality athletic shoes. Knight recounts his college days at Stanford University, where he earned an MBA. It was during a class on small business that Knight wrote a paper proposing the idea of importing athletic shoes from Japan to compete with the dominant German brands, Adidas and Puma. This paper marked the pivotal moment when he decided to pursue his entrepreneurial ambitions. After graduating, Knight embarked on a world trip, during which he visited Japan and pitched his idea to Onitsuka Co., the makers of Tiger brand running shoes. Securing a distribution deal, he returned to the U.S.

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